Characters are more lovable and can be much more memorable than a logo. A character looks at you, talks to you, listens to you. It empathizes with your frustration and shares in your joy.

The development of this consumer-facing character was in line with HP new branding, we devised a friendly, cute, sometimes mischievous little guy to put a more personable spin on the brand experience, beyond the smiling stock photos used by every other manufacturer.